Our Focus & Mission

With a focus on business, The Decency Foundation seeks to put Decency’s 7 values – respect, understanding, empathy, acceptance, appreciation, fairness and justice – into practice in all areas of living.

Nu.AG, the Foundation’s primary focus, supports, incubates and empowers small individual farms, providing them with long term, below market loans to: Increase their economic viability; produce more healthful food; be more decent in their treatment of workers, animals, and the environment; and more fully committed to their local communities.

Integral to the Foundation’s work is Nu, a metric it has developed to assess, and then to improve and expand, the ethical practices of the farms and other businesses with which it works.




Nu.AG focuses on our deeply flawed farming/food production system; a system that produces unhealthy food, is America’s biggest polluter, is unforgivably cruel to animals and, as the current pandemic has dramatically illustrated, structurally unstable.

All of these unfortunate trends are rooted in the shift, beginning in the 1960s, to centralized food processing – and the truly exciting news is that a return to onsite processing is now possible.  Equipment that used to be complex and unaffordable to the local farmer is now available for a few hundred thousand dollars and can be easily managed and operated by local farmers.

But small farmers – already struggling with onerous operating loans – can’t access the necessary funds.  And this is where Nu.AG comes in. We will provide the necessary loans and then, work with participating farmers to implement our shared vision - economic, social, and environmental sustainability - and leverage our knowledge and expertise to deliver results.

This game-changing approach to farming works. It’s already up and operating at Double Brook farm in Hopewell, NJ and we’re ready to make our inaugural loan to Hun-Val Dairy – the first of many – this summer.

The Decency Foundation

Leadership Team

Jeff Garson

Jeff is the originator of Radical Decency, an approach to living that seeks to implement “decency” and to do so “radically;” at all times and in every area of living. His weekly Decency blog is now in its 10th year and Radical Decency, the book, is due out in November. The Decency Foundation seeks to bring decency to business; beginning with the crucially important farm/food sector.


For 25 years Jeff was an attorney representing banks, investors, and businesses of all sizes. A community activist, he was also the founder of Common Cause/Philadelphia, Chair of Philadelphia’s Public Interest Law Center, and a co-founder of the National Constitution Center. Re-tooling as a psychotherapist in his 40s, he also offers individual counseling based on Radical Decency’s integrated, values-based approach. He and his wife, Dale, live in Philadelphia and have 3 children and 4 grandchildren.


Jon McConaughy

Jon has been immersed in sustainable agriculture for the past 15 years. With Jon at the helm, Double Brook Farm, has pioneered a dynamic new approach to farming that is financially sustainable and, at the same time: Humane and ethical in its treatment of animals, energy sustainable, and a model for a revitalized community-based farming sector. He and his wife, Robin, have also brought attention to exciting possibilities inherent in locally-based, vertically integrated via their farm-to-table restaurant, Brick Farm Tavern, and local grocery, The Brick Farm Market.


Prior to his shift to farming, Jon worked for 20 years in the financial sector for Susquehanna International Group and Credit Suisse. He graduated from the University of Colorado Boulder and is currently living in Hopewell, NJ.

Newell Thompson

An entrepreneur and consultant, Newell brings to his staff leadership position over 20 years of experience in media, publishing, and product development. The breadth of his experience is invaluable: From early stage start-ups to working with revered media brands such as National Geographic, TIME, and Fortune.


Beyond his ability to transform and grow businesses, Newell brings an enormous passion for the evolution of agriculture in socially enlightened ways. Newell earned his Bachelor Degree from Hobart and William Smith, and currently lives in Princeton, NJ with his wife Sarah and his three children Griffin, Miles, and Nina.

Evan Silverman

Evan, with over 20 years of experience in asset management, currently works as a financial advisor for Morgan Stanley, a leading multinational investment bank. Prior to joining Morgan Stanley, he was Partner, Portfolio Manager, and the Head Trader at STG Capital, a technology focused hedge fund.


Working throughout his career with some of the most demanding and top performing funds on Wall Street, Evan has cultivated in-depth expertise in risk management, asset allocation, and investing. He earned his Bachelor degree from the University of Michigan and currently lives in Yardley, Pennsylvania with his wife Allison and his three children Matthew, Jordyn, and Gabrielle.

Benyamin Lichtenstein, Ph.D.

Benyamin is a Professor of Entrepreneurship and Management at University of Massachusetts, Boston. He is also the Academic Director of the University’s Entrepreneurship Center, a Research Fellow at the Center for Sustainable Enterprise, and was, for many years, a Senior Fellow at the McCormack School of Policy and Global Studies’ Center for Social Policy. The author of four books and more than 50 articles, his research specialty is the study of the emergence and creation of new ventures and organizations. He is also an expert in complexity science and how it can be applied to sustainability issues.

Scott Wilson

Scott is a partner and corporate lawyer at Miles and Stockbridge, PC and the Co-Leader of its Corporate and Securities Practice Group. Scott represents both businesses and individuals, and offers legal advice regarding corporate governance, middle market mergers and acquisitions, the sale of securities, private fund formation, the preparation of partnership and operating agreements, and the drafting and negotiation of complex commercial transactions. Scott also serves as the Chair of the Business Law Section of the Maryland State Bar Association and the Vice Chair of the Section’s Committee on Corporation Law. Scott, a Baltimore resident, is a graduate of the University of Virginia and Boston College Law School.

Ed Cloues

Ed is a director and Board Chair at AMREP Corporation, Vice-Chair of the Board of Trustees of Virtua Health, Inc., and a Director at Hillenbrand, Inc. He previously served on the Boards of Penn Virginia Corporation, PVR LLC and, from 1998 until its sale in 2010, was Board Chair and the CEO of K-Tron International, a publicly-owned materials handling manufacturing company. Prior to his corporate career, Ed was a longtime partner of Morgan, Lewis & Bockius LLP, one of the world's largest law firms, where he practiced business law. He is a graduate of Harvard College and NYU Law School, and lives in the greater Philadelphia area.

Charles (“Chuck”) Fax

Chuck is a Partner in the law firm Rifkin, Weiner, Livingston LLC, based in Maryland, focusing on business litigation, class actions and corporate/contractual disputes. For many years, he was an Adjunct Professor at the University of Baltimore School of Law and a regular columnist for the American Bar Association Litigation Section quarterly magazine Litigation News. Chuck is co-author of Litigation Problems and Their Solutions, a widely-cited treatise on civil discovery in the federal courts, soon to appear in its fourth edition. He also serves as a National Vice-President and National Board member of the Jewish National Fund. A graduate of The Johns Hopkins University and George Washington University Law School, Chuck lives in North Bethesda, Maryland.

Mike Brady

Mike has worked with LPL Financial Services since 2001 and runs his own Financial Planning practice in Broomall, PA. He currently manages approximately $140 million in assets and handles insurance and life planning for many families, small businesses, and nonprofits. He also sits on the LPL PAC Advisory Board, has been an adjunct instructor at Widener University, is a published financial writer, and offers financial planning to underprivileged families and small businesses.


Mike is the current President of EO Philadelphia; a group of entrepreneurial business owners in the Delaware Valley that explores opportunities and best practices. Mike served two terms as President of the Widener-PMC Alumni Association, and also sits on the Board of the Delaware County, PA Chamber of Commerce.

Jeremy Garson

A Lawyer with over six years of experience, Jeremy is currently working as legal counsel and Director of Operations for the Bridge Alliance, an umbrella organization devoted to supporting efforts to encourage healthy self-governance. Previously, he has worked as in-house counsel to various socially conscious groups and organizations, making him a perfect fit for The Decency Foundation. Jeremy earned his Bachelor degree from Johns Hopkins University in 2010 and later his law degree from the University of Michigan in 2014. He is currently living in Cherry Hill, NJ with his wife Stacy.

Jon McConaughy
Evan Silverman
Benyamin Lichtenstein
Ed Cloues
Chuck Fax
Mike Brady
Jeremy Garson
Scott Wilson

Sarah Alfadl

Sarah Alfadl was born in Cairo, Egypt, to a Saudi father and a US mother. A dual national from birth, she was raised in Egypt and Lebanon, educated in the German system, and is Fluent in English, Arabic, French and German. She studied History (BA) and Anthropology (MA) at Stanford University, as well as law (JD) at the University of Pennsylvania. She is the founder and co-founder of the Austelle Foundation and KARAMAH (Muslim Women Lawyers for Human Rights) respectively, and currently sits on the board of both organizations. A mother of two, she is currently living off the coast of Normandy in Guernsey.

Our Partners & Projects